Magnesium Oxide Chemistry Report Essay

In chemistry, compounds can be distinguished by using the empirical formula. The formula provides the simplest positive integer ratio of elements in a compound. The empirical formula is largely useful in determining the ratio of elements within ionic compounds where the structure is of a non-directional nature of bonding where any ion at any time could be surrounded by 4, 6, or 8 oppositely charged ions. This creates a pattern of endlessly repeating lattice of ions they do not exist as a free unit of atoms but in crystal lattices with repeating ions in specific ratios which is why empirical formula is used as a form of identification for defining an ionic-bonded substance. Calculating the empirical formula: To calculate the empirical formula for when two reactants undergoes a chemical reaction, the following 5 steps should be taken: 1. Record the masses of all the elements present in a given compound. 2. Convert the masses into moles (dividing by atomic weight in grams). 3. Then divide through by the smallest number of moles to get a ratio. 4. It the numbers are not whole numbers, multiply by a suitable small factor to get a whole number. 5. Finally, round off the numbers in the previous step if applicable to get the prime numbers which indicates the empirical formula. To demonstrate with a simple example; The molecular formula of butane is C4H10, however as the ratio of carbon atoms to hydrogen atoms is 4:10; it can be reduced to the ratio of 2:5. We can see that it is the simplest ratio while remaining as an integer. Butane can now be represented in empirical formula as C2H5. Regarding the Mole and its formula: The mole is the quantity of a substance which contains as many elementary units (atoms, ions, molecules) as there are atoms in exactly 12 grams of carbon-12 isotope. A mole of an element is the mass in grams that is numerically equal to the atomic weight. Also, a mole of a compound is the mass in grams that is numerically equal to the molecular weight. In simpler words; A mole of a substance is simply the atomic / molecular weight in grams. eg; A  mole of copper (atomic weight 63.6) is 63.6grams. Therefore in a diagram; The number of atoms or molecules in a mole of any substance is the Avogadro Constant which is 6.02 x . The molar mass is taken to be the relative atomic mass of an element which is the average mass of atoms present in any naturally occurring element relative to the mass of one atom of carbon-12 isotope taken as exactly 12 which gives formula weight (sum of the atomic weights of the atomic species as given in the stated formula for the compound.) The quantitative stoichiometric relationships governing mass and amount is used in the following experiment regarding the combustion reaction of magnesium metal. Magnesium is reacted with oxygen from air in a contained crucible, and the masses before and after the oxidation is measured. The resulting masses are used to calculate the experimental empirical formula of magnesium oxide, which is then compared to the theoretical empirical formula. A crucible and Bunsen burner will be used to heat magnesium metal for burning. Equipment: AIM: The purpose of this experiment is to perform an experiment of the combustion of Magnesium and gather precise and accurate data of masses and thus find the number of moles of the substance through the stoichiometry mole equation in order to evaluate the empirical formula of Magnesium Oxide. METHOD: 1 The Bunsen burner was set up with the tripod. The pipe clay triangle was placed over the tripod, ensuring that it is secure. 2. The crucible containing the magnesium was positioned in the pipe clay triangle securely with the lid on. 3. The gas was turned on and the Bunsen burner ignited to a blue flame. 4. The crucible was fired strongly for 5minutes until the bottom of the crucible glowed red over the blue flame to rid of contaminants. 5. The flame was removed and to cool the crucible with lid.  6. A piece of magnesium about 5 cm long was cut.  7. The surface of the magnesium ribbon was thoroughly cleaned with steel wool and its appearance was recorded 8. The cooled crucible and lid was weighed  (1st mass to 2dp) 9. The cleaned magnesium was coiled to fit inside the same crucible and covered with the same lid. 10. The crucible containing the magnesium with the lid on was weighed. (2nd mass to 2dp) 11. The crucible containing the magnesium was positioned without the lid onto the pipe triangle setup, ensuring its security. 12. The gas was turned on again and the Bunsen burner was ignited to a red flame (air hole fully open). 13. As the magnesium began to glow, the crucible was covered with its lid carefully with tongs. 14. Heat strongly for about 10 minutes lifting the lid a little VERY carefully occasionally to admit oxygen. 15. Keep heating and lifting the lid until ALL the magnesium turns into gray-white powder or until no further reaction can be witnessed to ensure complete reaction (for around 5 minutes) 16. Turn off the gas and allow the apparatus to cool.  17. Weigh the completely cooled crucible containing magnesium oxide with the lid carefully. (3rd mass to 2dp) RISK ASSESSMENT: Wear safety glasses. It is important to have eye protection during the combustion of Magnesium as the burning Magnesium in the crucible produces a very bright light which emits a harmful intensity of UV light which can cause eye discomfort or damage. Do not inhale the smoke produced when Magnesium is burned. Magnesium Oxide smoke can cause irritation in the nose, eyes and lungs and in large amounts, may cause metal fume fever. Use tongs at all times when handling hot objects. Careful handling of hot equipment such as the crucible and its lid during the heating is important as the very high temperature can burn skin due to improper or insecure handling. Do not cool the crucible or lid under cold water immediately after heating. This can cause the equipment to crack and the shards may easily pierce the skin. If the crucible crack during the experiment, it is vital that the person discontinue any progress with the experiment and proceed to clean the broken equipment away immediately and place into the broken glass bin. RESULTS: MASSES BEFORE HEATING AFTER HEATING Mass of Magnesium 0.08g n/a Mass of oxygen n/a 0.05g Mass of Magnesium Oxide n/a 0.13g Mass of crucible + lid 24.36g 24.31g Total mas of Mg oxide in crucible + lid: n/a 24.44g Total mass of crucible + lid + magnesium: 24.39g n/a Percent composition of Magnesium in compound: Mass of Mg in 1 mole/ Mass of MgO in 1 mole  % composition of Oxygen in compound: Upon observation, the 5cm Magnesium ribbon had a slightly greasy texture and a brittle and coarse surface. It had a hazy, dark metallic sheen to its appearance. After polishing its surface front and back thoroughly with steel wool, there was a change in its appearance. It had a shiny and glossy silver lustre with a smooth clean surface, no longer feeling waxy. The steel wool’s purpose was to remove the oxide layer of carbonate and sulphate which has coated the Magnesium ribbon’s surface due to its slow oxidation in air with CO2 and SO2 and other possible contaminants (which may have caused the strip to feel greasy). The oxide coating on the Magnesium would have made the ribbon more resilient to ignite immediately and thus hinder the combustion  of the metal and prolong the time it takes for the metal to fully combust. The procedure of rubbing Magnesium’s surface with steel wool was beneficial in order to expose fresh Magnesium to facilitate the contact of the r ibbon with the flame quicker and thus a faster complete combustion. The crucible and lid used had minimal surface stains on the outside however it was heavily contaminated with residual substances towards the inside base. By firing the equipment under a blue Bunsen flame thoroughly, it became apparent that any moisture or volatile materials present are burnt off by 5minutes to reveal a clean crucible free of stains or moisture. The purpose of firing the crucible at a high temperature was to quickly eradicate any stubborn chemicals which may have resisted cleaning by water, as well as any moisture the crucible may hold to provide a clean and dry equipment which can ensure accuracy and validity of calculations of masses. In order to activate the reaction of Magnesium, a source of energy was needed. The flame provided a source of heat which prompted a chemical reaction to proceed. When the magnesium was supplied with energy in the crucible, it reacted with a limited quantity of oxygen by using the lid to prevent high exothermic energy (Magnesium would react vigorously if heated in the presence of unobstructed air flow) and the escape of any magnesium oxide during the combustion. It became oxidized to become an ionic compound Magnesium Oxide. After the experiment of combusting Magnesium, the residue in the crucible is observed to be in a fine white powder form of Magnesium Oxide, an ionic compound. The exothermic reaction of combusting Magnesium produced a very bright light within the crucible due to the rapid heating of the Magnesium, where it quickly absorbs energy through ionisation. Magnesium ionises to become a cation while Oxygen ionises to an anion, forming an ionic bond due to electrostatic forces. DATA ANALYSIS: In this experiment, through the combustion reaction of Magnesium, a word equation forms between Magnesium, Oxygen and the ionic compound Magnesium  Oxide. Magnesium + Oxygen ïÆ'   Magnesium Oxide When ignited, magnesium has reacted with oxygen to form the products Magnesium Oxide. By taking the mass of equipments’ used and its mass during and after the reaction, the mass of Magnesium, Oxygen and Magnesium Oxide can be calculated. The mass of the reactants should very closely or mirror the mass of products by Law of Conservation of Mass. COLLECTING MASSES: (mass 1) Crucible + lid = 24.31g (weight after ridding of visible contaminants on crucible) (mass 2) Crucible + lid + magnesium = 24.39g (weight after polished magnesium is placed in fired crucible + lid) (mass 3) Crucible + lid + product = 24.44g (weight of reacted substance MgO in the crucible with lid) To calculate the mass of Magnesium metal = Mass 2 – Mass1 = 24.39g – 24.31g Mass of Magnesium = 0.08g To calculate the Mass of Oxygen incorporated = Mass 3 – Mass 2 (the increase in mass corresponds to the mass of oxygen) = 24.44g – 24.39g Mass of Oxygen = 0.05g To calculate the mass of oxide product formed = Mass 3 – Mass 1 (to validate through law of conservation of mass) = 24.44g – 24.31 Mass of Magnesium Oxide = 0.13g Now that the mass of each substance which took part in the reaction is found, the number of moles can be found through the relationship below. Number of Moles = Mass / Molar Mass Or N = The number of Moles can be calculated by knowing the mass of individual substances in the experiment divided by the molar mass (given on the periodic table as atomic mass number) to experimentally determine empirical formula for the ionic oxide. CONVERTING TO MOLES: Number of Moles of Magnesium: N = 0.08g / 24.31g/mol = 0.00329082692 moles Number of Moles of Oxygen: N = 0.05g/16x2g/mol (oxygen is doubled as it exists as a diatomic molecule) = 0.0015625 moles DIVIDE BY SMALLEST MOLE VALUE The number of moles of Magnesium is larger than the number of moles of Oxygen: 0. 00329(to5dp) moles > 0.00156 (to5dp) moles By dividing each by the smallest mole value of 0.00156 of Oxygen, Magnesium and Oxygen mole ratio is calculated respectively. Magnesium Mole ratio Oxygen Mole ratio = 2.11(to2dp) = 1 Multiply UNTIL WHOLE: The next step is to multiply any decimal numbers by a small whole number and do the same for the other whole number ratio until the decimal number reaches a near whole number (which can then be rounded up). Magnesium Mole ratio is in a decimal number of 2.11, and as it is very close to 2(with 0.11 extra of being a whole number), the number 2.11 is round down to 2 so the process of multiplying until whole is omitted. We obtain the mole ratio as follows: Magnesium : Oxygen 2 : 1 With 2 moles of Magnesium reacting with 1 mole of Oxygen, this should suggest 2 moles of MgO after balancing the equation. 2Mg(s) + O2(g) → 2MgO(s) To confirm, the law of conservation of mass is applied which states that in a balanced equation, matter is conserved: Total mass of reactants = Total mass of products Thus, by adding the mass on the left hand side (reactants), it should equal the right hand side (product). Magnesium + Oxygen = 0.08g + 0.05g  Magnesium Oxide = 0.13g It is found that there is no difference in mass between the left side of 0.13g of Magnesium + Oxygen to the right side of 0.13g of Magnesium Oxide in the equation considering the possibility of experimental errors, which represents a positive outcome as an theoretical equation is established and proved to be true. The empirical formula for Magnesium oxide is MgO, which is the correct formula and thus the aim of this experiment has been met. DISCUSSION: The experiment demonstrated the ability for a substance to exist in the empirical formula composition as the simplest ratio of elements present in the compound. It also demonstrated quantitative stoichiometric relationships between the number of moles, mass and molar mass in a chemical reaction. The theoretical result for the combustion product of Magnesium and Oxide is MgO, which in comparison to the experiment result of MgO was proven to be the same. This experiment had demonstrated the basic chemical reaction and the change in states between elements in order to form a stable ionic compound. Through the ionic bond between a metal and a non-metal, Magnesium Oxide was the product of two reactive elements Magnesium and Oxygen. Theoretical laws of conservation of mass and constant composition, lead to the formation of a relationship between the reactants (Magnesium and Oxygen) and product (Magnesium Oxide). The total mass of the products of a reaction must equal the total mass of the reactants. (0.8+0.5 = 0.13) The coefficient of a substance indicated the amount of portions each substance existed in, based on the law of conservation of mass. (2 moles of Magnesium, 1 mole of Oxygen, and 2 moles of Magnesium Oxide). And lastly, the empirical formula of a compound gave the lowest whole-number ratio of the atoms that is the identical with the mass ratios measured by experiment. (MgO) Any portion of a compound will have the same ratio of masses as the elements in the compound. Metal and a non-metal > reaction of 2 substances taking place> Ionic bond of elements>changes in states and formation of a stable compound >the construction of an unbalanced chemical equation -> evaluation of masses of the reactants to products> the law of conservation of mass/and constant composition ->the masses of left side  equals right side provide moles to balance the overall equation >establish empirical formula for end product. 3 experimental errors that may have effect on result Magnesium Oxide forms fumes which may escape the crucible when allowing a passage for oxygen to pass when the lid is lifted. Incomplete combustion of Magnesium (as no stirring rods was used to check/sift through the oxide to prevent calculation errors) Unthorough firing of crucible and lid (due to contact between tongs and crucible, certain areas may be missed) 3 improvements to method to improve results: Monitor the reaction of Magnesium with oxygen carefully, and keep the lid in place on the crucible containing the magnesium instead of off in step 11. Heat the magnesium for five minutes longer, lightly rotating the crucible at its base to ensure complete combustion. Fire the crucible and the lid twice to ensure that its’ completely dry and clean. CONCLUSION: An experiment was performed to calculate the empirical formula of magnesium oxide by comparing the masses of solid magnesium metal to the magnesium oxide solid product in a crucible. The concept of stoichiometry mole equation leads to finding the empirical formula of magnesium oxide. One major finding during the experiment was that burning magnesium caused its mass to increase as it reacted to oxygen. The amount of mass increase is proportional and able to be calculated through weighing the mass of product Magnesium Oxide and subtracting the original Magnesium mass to calculate the mass of Oxygen which partook in the combustion. The Empirical formula had indicated the proportion of Magnesium to oxygen (1:1) and identifies the compound to be Magnesium Oxide. The balance was very accurate in taking precise measurements of masses and the supervision of the experiment during the burning had been careful to prevent any loss of Magnesium Oxide mass to escape which in turn caused my mass results to apply to the law of conservation of mass without any experimental errors.

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Igneous rocks originate from deep within the Earth’s crust. Igneous rocks (from the Greek word for fire) are formed when magma crystallizes and solidifies. An increase in temperature, a change in the composition, or decrease in the pressure can cause melting of these rocks in the mantle which form igneous rocks. The melt begins deep below the surface of the Earth close to active plate boundaries. As the temperate increases the rocks rise toward the surface.Igneous rocks are divided into two categories, intrusive or extrusive, depending on where the magma solidifies (USGS, 2004). Intrusive or plutonic igneous rocks form when magma cools and solidifies beneath the surface of the Earth. These types of rocks cool very slowly and have mineral grains that can usually be seen with the naked eye. Intrusive rocks have a coarse grained texture. One example of an intrusive igneous rock would be granite. Extrusive, or volcanic, igneous rocks are formed when magma exits and cools outside o f the Earth’s surface.These types of rocks are formed when lava flows from volcanoes. They solidify above the surface and have much shorter cooling times. Because lava cools and crystallizes quickly, it is a fine grain. The grains in extrusive rocks are quite small, so to classify them they have to be placed under a microscope to examine the thin sections to determine the mineral constituents. Given that igneous rocks form from a liquid state, their mineral grains are packed together very tightly (Geo. a, n. d. ). One distinguishing characteristic between the two categories of rocks is that intrusive rocks are formed below the surface and extrusive rocks are formed above the surface. Another distinguishing characteristic is that intrusive rocks have a coarse grained texture and extrusive rocks have a fine grain texture. Intrusive rocks cool and solidify very slowly whereas extrusive rocks have a much shorter cooling time which means they solidify faster.Reference Geology in t he National Parks (January 13, 2004) Rocks. Retrieved March 24, 2010 from http://geomaps.wr.usgs.gov/parks/rxmin/rock.html Igneous Rocks (n.d.) What are Rocks. Retrieved March 24, 2010 from http://www.geo.ua.edu/intro03/ignis.html

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Establishing an existing Australian Organisation to Myanmar - Essay Example VVRS is a manufacture, Trading Company, distributor and wholesaler; most of their products go through manufacturing before selling. Some products are packed and sold for processing in their destined markets, for example, wheat sold to Myanmar packaged into containers or sacks before exportation. Some wheat exports are in pasta form. VVRS Australia commits itself to providing quality service to its customers. The company’s priority is the customers. Ensuring that they enjoy the services provided by the company. The company also values time that their products take in order to reach customers. This report will cover try and cover all Australia as a business spot for both foreign and local investors. It will cover the political environment legal environment economic environment socio-cultural environment technology; lastly, we shall look at a SWOT analysis. The report aims analysing Australia as a potential investing country. The Myanmar government major focus is maintaining of economic and political stability, according to the Myanmar times in 2011 the Myanmar government had undergone some changes. The process of Initiating reforms was already in operation. The determination of this government to adopt a new political system is evident. This was the report in a U.N meeting in May (staff Writers, political will, 16-22). The Myanmar government was under the rule of a military regime until recently in October 2010 when it carried out its first election in 20years.the commencement of parliament in 2011 saw the election of Gen. Thein Sein as their prime minister. The government provides laws that govern the foreign relations, trade defence. The Myanmar government has good economic relations with its neighbours. In order to attract serious foreign investments’ a significant improvement in economic governance, business climate, and political

Marketing Essay Example | Topics and Well Written Essays - 1250 words - 2

Marketing - Essay Example 3). E-commerce sites such as Amazon and Play.com are also sources of competitive threat as they provide the facilities for online purchasing. In online purchasing, the consumers have many of the same advantages when it comes to music downloading. Online purchasing offers greater ease of searching and convenience and the consumers can sample the products and read reviews. Online retailers also have the ability to offer a wider selection of titles than it is possible for a high street store like HMV. HMV has a solid platform from which to launch its new drive. As mentioned before, it has a high brand equity in the market. Therefore any initiatives are likely to be welcomed by the market as the consumers have trust in the brand (Kotter & Schlesinger, 2008, p. 138). The management of the company needs to formulate strategies which address the competitive threats from three sources: downloading, online purchasing and supermarkets. The supermarkets which are competing for the same market s hare are Asda, Tesco and Sainsbury. The management of HMV needs to consider the strengths of the competitors and formulate alternative strategies accordingly (Pearlson & Saunders, 2005, p. 19, Wang & Rode, 2010, p. 9). Therefore an industry analysis should be conducted (Pascale & Sternin, 2005, p. 73). The threat of new entrants is minimal because of the high competition. The threat of substitute products comes from online. These two threats combine to create a high threat of competitive rivalry. Buyers do have high bargaining power given the wide choice from online. For the same reasons the artists who provide the content have high bargaining power. Alternative strategic options According to Michael Porter’s theoretical model for strategy formulation, an organization has three competitive strategies available: cost minimization, differentiation and quick focus (Gosling & Mintzberg, 2004, p. 55). In the present context, differentiation is a viable option for HMV. The music an d entertainment retailing company can arrange to maintain a diverse product selection, thus reducing the competitive threat from online companies which are eroding the attractiveness of HMV’s business model by offering a wide selection of titles. Diverse product categories will also help to attract a greater number of market segments, thus enhancing the company’s market exposure (Winfield & Hay, 1997, p. 55). For example, HMV could increase the range of portable digital products. As the popularity of online purchasing grows, so will the demand for portable digital technology. The range of games hardware and software can also be expanded. Nintendo technology has taken the market by storm. Therefore products in this category should be emphasized upon in implementing the differentiation strategy. The pricing structure could be changed to increase demand. HMV is facing competitive pressure from music downloading because downloading facilitates lower prices. However in modi fying the prices, HMV should not forget about maintaining its brand image. If the prices were too low, then it would begin to affect its brand image as the consumers would start to suspect the quality of the products which are priced at such a low level. In pricing its products, HMV has five strategies: skimming pricing, competition pricing, psychological pricing, premium pricing and cost-based pricing (Teece, Pisano & Shuen, 1997, p. 510, Ross & Perry, 2002, p. 121). If HMV were to implement the pricing option, then it would

SHORT LISTENING ASSIGNMENT FORMAT Example | Topics and Well Written Essays - 500 words

SHORT LISTENING FORMAT - Assignment Example Instruments clearly heard from the song include trumpets, reeds, bass, piano, drums, and trombones (Ellington, 1932). The sounding of these instruments blends to produces the desired jazz music impression. The drums in this case serve to establish the acts as the metronome to the band. The bass clearly sets the style of the song as well as the progression. It makes the foundation of the root note. Notably, these two, drums and the bass, play a significant role in setting the qualities of progression throughout the song. The melody is in the sax section where it goes back and forth between the Saxes and trumpets (Ellington, 1932). Bones get the melody occasionally although not more than the Saxes, trumpets and trombones that are the basic harmony instruments in this song. From listening to the song, it is clear that the piano provides the bridge linking the bass and higher pitched instruments (Ellington, 1932). The piano helps to create space for the vocals in the song. Probably, this is because the piano has the entire scale of notes and natural concert signature and hence is the teacher of the notes (Keith, 2004). From a personal perspective, this selected solo is successful because the written arrangement of the various sections merges effectively into a Swing Jazz song. The call and response between sections makes the song progressive and hence interesting to listeners (Typical Jazz Instruments, 2009). However, the solo is successful largely because it is easy to dance to the music. The musicians, actually, seem to enjoy the music. Their dancing makes them look more of entertainers than musicians (Keith, 2004). From a personal view, these qualities of Swing Jazz would not be achieved with an unsuccessful solo. In fact, this song aroused my emotions that I yearned to have lived during the era of Swing Jazz to have a real life experience with the initial

Decoding the Dna of the Toyota Production System Essay Example for Free

Decoding the Dna of the Toyota Production System Essay Many manufacturing industries such as aerospace, consumer products, metals processing and industrial products had tried to adopt the TPS in their factories. But they have failed and get frustrated. The essence of the TPS could be in the system itself, the connections, activities and production flows. Also the great flexibility of their operations and this push the system to innovate and improve. The scientific method plays an important role inside the improvements and creation of any new methodology. Toyota uses a rigorous problem-solving process that integrates the sm. The system simulates workers ad managers to engage in the kind of experimentation that is widely recognized as the cornerstone of a learning organization. The four rules guide the design, operation and improvement of every activity, connections, and pathway for every product and service. The output of an ideal person, group of people, or machine is very specifically and clear. This kind of knowledge helps Toyota to reduce batches. The rules make workers capable and responsible for doing and improving their own work, by standardizing connections between individual customers and suppliers. The flow problem must be push to the lowest possible level of the organization. What did you learn? The first factor I learned is that we can’t copy o try to implement any system, no matter how success is it; we have to know the essence of the methodology and then try to apply it to another industry sector. In other case, we could fail as the article mention. The second factor I learned was the concept of the four rules that could have the essence of the success of the TPS system. These rules complement the entire philosophy of kanban, poka yoke, wastes, TPS house, etc. The problem is that many observers (managers, workers, teachers†¦) may forget to study the rules. The third and last important concept was the implementation of the scientific method in order to design new improvements that push the company to a higher level of quality, innovation and profit. It is the first time that I heard about a real application (outside a laboratory) of the scientific method. How can you apply them into your professional career? As I have told in other articles, the TPS is part of any Industrial Engineer but more in those who will specialize or work on the manufacturing industry. Also, the article mentions that today many industries want to try this methodology in order to success. So it’s important to understand the four rules or the whole Toyota system to make an improvement on our workstations, any working area or entire industry. It will depend in the position or level of organization we are. Conclusions  The Toyota’s system success is based on the way of managing, how rules are followed and implemented, the specified and rigid methodology, the connection between the levels of the organization, and of course the high variety of tools and techniques that TPS has. But what makes this system effective is the four rules that other companies hadn’t did at all. These rules make the production system more flexible with a high variety of products at low cost. The great benefit of nested, modular organizations is that people can implement design changes in one part without unduly affecting other parts.

Develop A Knowledge Management Strategy For Nestle Information Technology Essay

Develop A Knowledge Management Strategy For Nestle Information Technology Essay The purpose of this report is to develop a knowledge management strategy for Nestle. Secondary sources of information such as internet, journals and articles were used to find the knowledge gap in the company. The current knowledge management strategy being used has been mentioned, and what the company wants to achieve has also been specifies in the report. The company has several areas that have been criticized due to lack of knowledge transfer in the company and these areas have been identified and recommendations are provided in the report. Background Nestle is known as nutrition, health and wellness company, it is one of the largest food and beverage company in the world and has dominated the food industry since almost 150 years. The Nestle Company was founded in Vevey, Switzerland in the year 1866 by Henri Nestle with the Main aim of producing high quality milk food for babies and is today the worlds leading food and beverage company. The Nestle Company had aimed to build a business as the worlds leading nutrition, health and wellness based on human values and principles. This goal was achieved through various well known brands that come under Nestle. The company has grown significantly and has achieved quite a respect and trust by its consumers in the market. The companys products are growing through innovation while maintaining a balance between geographic activities and product lines. The company prioritizes in producing and distributing the best products to its customers. Objectives The company has certain objectives to the following Business Principles: One of the objectives of Nestle is to make better food for their customers. There is a very clear relationship between the objectives and the company logo. As the company strives to provide there consumers with food that would be safe, of high quality and has optimal nutrition. Nestles corporate objective is to be the worlds largest and best branded food manufacturer, whilst ensuring that the Nestle name is synonymous with products of the highest quality (Nestle Corporate Objective, 2009). It shows that Nestle has already achieved a part of objective that is to be the largest food production company. This objective is related to another objective of Nestle which is the company wants to make sure that the product creates value that can be sustained over the long term for shareholders, employees, consumers, business partners and the national economies in which Nestle operates. Nestle main objective is to follow and respect all applicable local laws in each of its markets. The company aims to be as decentralized as possible within the framework imposed. Nestles objective is to maintain the team work and the levels of organizational culture where networking and communication shall be encouraged. Structure Nestle has over 500 factories in 76 countries, and sells its products in 193 nations. The company employs around 280 000 people and have factories or operations in almost every country in the world. The following is Nestles organizational chart, as of January 2010. This is organizational chart at the Executive Level. Nestle Organization Structure 2010 Nestle Corporation 2010 ©,General Organizational Chart January 2010 Methodology The method of knowledge management approach is Zacks approach proposed by Michael Zack in which he suggests that the framework which helps an organisation make an explicit connection between its competitive situation and a knowledge management strategy to help the organisation maintain or (re-)establish its competitive advantage. (Zack, 1999) This would help to find the link between knowledge and strategy. In this approach, analysis is done with the help of SWOT (Strengths, Weaknesses, Opportunities and Threats) that helps identifying the gaps in an organizations knowledge. This would help the organization to find out where the knowledge which can be used and where can it be used to improve its competitive position. This is achieved by analysing the organisations knowledge position along two dimensions: Exploration vs. Exploitation It refers to the area where the organization needs to improve and develop its knowledge in vs. the opportunity it may have to use the unused knowledge unexploited resources. Internal vs. External Knowledge This refers to if the knowledge is within the organization or outside. Some organisations are more externally-oriented, drawing on publications, universities, consultants, customers, etc. Others are more internally-oriented, building up unique knowledge and experience which is difficult for competitors to imitate. The information collected for the research was done with the help of an employee at Nestle Middle East (UAE) as well as literature review based on secondary resources that were found on the internet, journals, case studies and articles. SWOT Analysis Gap Analysis Strategic Gap Lack of direction in Marketing strategy (Overdiversification)of General Mill (a Nestle based product) which was aggressively marketed by the Nestle group in almost all the sectors. Over diversion led to unclear organizational mission and poor financial result. Prioritize markets and determine competition focus. For instance, the introduction product LC-1(pro biotic yogurt) in the market where pro biotic food was already popular and the consumers knew the health benefits of it such as European countries like Germany and France. Instead the product was introduced in Latin America where there was no much knowledge amongst public. Another issue was the product was introduced as a individual scientific product, which should have been introduced through Nestles Dairy. To develop attack over competitors weaknesses. It is always beneficial to launch a product as first or second movers where Nestle made many mistakes. In case of releasing products, it should make quick move and enter the market as quickly as possible to gain the market share. For example when Nestle released its cereals much later after Kellogs was already ruling the market. Deception and Foreknowledge:Nestles first step should be to educate its consumers about the product to be introduced and its benefits before launching. The education campaign should be backed by scientific support and with example of success from the market situation. To focus on the Right market: The company focuses on it big market such as Americas and European country, whereas it should have a wider focus on emerging markets in Asian countries such as China, Russia and India as they were closed to foreign market in the past because of their political systems. Knowledge Gaps The objective of food being safe is not very clear to management. There were certain failures with regards to the safety of the food products such as the Food contamination of Pet food in 2007 and Tolls Cookie dough food contamination case that took place in 2009. This led to recalling of products from the market Nestle has been alleged of breaking the local law, in case of cutting down of rain forest. This shows lack of External knowledge in the company. The organization has different levels of management and follows a formal culture. Hence there is not much communication between the levels which leads to lack of knowledge sharing within the departments of the company. For instance A few years ago Nestle UK realized the gap of knowledge was the teams of lean experts, there was often a limited lean knowledge base that retained their knowledge within factory management levels. While other managers, such as those in accountancy and engineering, came with a specialist body of knowledge about the fundamentals of their discipline that was gained from their initial professional education and on-going development, the operations and manufacturing managers often did not have the same â€Å"focused† training structure. As a result, many had just not had the opportunity to develop a detailed grounding in modern manufacturing tools, techniques and practices. The company has not been able to achieve its goal with of being a completely decentralized organization where delegating decisions and giving authorities to lower levels are considered. People People are the most important assets in a company. Members at all levels of the organization are concerned to add value to the organization. The company has a Hierarchical culture, where there are a few levels of management but has broad spans of control and is rule based and formal. Hence, communication and cooperation is restricted to the respective level to which the employee belongs to. Process -In an large organization like Nestle, a process is a chain of actions taken before presenting something to customer. It first starts at the Nestle Headquarters in Switzerland, which plays an important role in development of new food product. Experts are invited from all over the world to perform the following steps based on their knowledge: Develop products that are reliable and profitable Develop and process the business model that will support the new product to avoid minimum commercial risk. Researching and analyzing consumer preferences and trends. Launch the product (in a single region at first) and aggressive marketing to build a customer demand. The further process: First, the review of the product from the market is studied. After ensuring that the product is doing well in the market, the brand definition and further development begins. Finally comprehensive market research is carried out for making the final changes with the product Technology Technologies that are currently used by Nestle are the ERP ( Enterprise Resource Planning), it is a computer based system that is used to manage internal and external resources which includes tangible assets, financial resources, materials and human resources. The main purpose of the software is to help the flow of information between all business functions within the organization and also manage connections outside stake holders. Businesses use a large number of softwares and processes and introducing an ERP system which is usually complicated impose some serious changes in the staff work. SAP is the kind of ERP system Nestle uses. In fact, Nestle uses five modules of SAP namely, purchasing, financials, sales and distribution, accounts payable and accounts receivable. SAP systems are used for accessing, distributing and sorting the information. Manugistics Supply Chain system is currently used by Nestle for automating its supply chain operations. Intranet is widely used technology by almost all the organizations in the world. Sharing information amongst different departments is easier with the help of intranet. It is used in Nestle for delivering tools and applications, e.g. collaboration (to facilitate working on groups or teleconferencing) Or corporate directories, sales and CRM tools, project management etc. to improve the productivity. CRM (Customer Relationship Management) Nestle Food service have adopted CRM. It is a tool that is designed to help the customers to get closer to them WANT People: While maintaining the formal culture of the organization networking and communication shoul be encouraged. The organizations structure should be assuring operational speed along with personal responsibilities with higher focus on results. Communication amongst different levels of the organization should be encouraged. Clear levels of responsibility and well defined objectives are a must to know by the companys employees. Process: After the development process, research on the product should be done not only by preference and trends but also by using the previous knowledge and comparing the previous trends and preferences used in the target market. Apart from this, before developing the product the nutritional value should be considered well, as the society today getting more health conscious. The marketing for the product should be prioritized rather than aggressive marketing in areas the product would not be used. Technology: The company is using Manugistics Supply chain system which is limited to work on the Java framework. The technology should be replaced by SAPs supply chain module, APO (Advance Planner and Optimizer). Since the company uses SAPs other modules it would be easier for Nestle to streamline and accelerate the entire development process at the same time support boosting productivity. Recommendations People: Training should be provided to the staff as a new technology is introduced by Nestles learning and sharing program. A program called manufacturing improvement techniques program (MITP) provided by Smallpeice Enterprises should be introduced to train the managers. This kind of program basically consists of softer management issues of change, how to handle resistance to change, planning and running projects, leadership, and team building and communication skills. This would help Nestle becoming a learning organization and would provide its staff the confidence to deal with the changes in technology taking place. The course would also help improve the culture of the company, teamwork and high performance by the staff. Moreover, companies who have trained there staff with MITP course has seen significant and a wide development in the Knowledge sector of their respective companies such as IBM. Open communication and active cooperation must be encouraged where everyone in the department at any level would get a chance to contribute their suggestions and views to improve and enhance the company also result in personal development. Along with this it would lead to knowledge transfer. Enforce regular sharing views via blogs for the employees to stay connected and give their opinions about the technology introduced. Solutions and experiences based on the problems or changes in the organization posted on the intranets for the employees to view at any time they want in need. Process As the product development process starts in the organization, previous tacit and explicit knowledge should be used. As well as, external knowledge shall be well processed before the development of the product. Research should be carried out about the customer demands, also the region where the product is to be launched; their cultural value should also be studied. It is necessary to understand the target market before developing the product. The nutritional value of the product should also be considered at the time of research, otherwise the product might fail because of its low nutritional value and quality. Several quality checks should be done using Nestles Quality Assurance program to maintain the image of Nestle before the product is brought to the market. Once the product is developed and is ready for distribution in the market, customers must be briefed about the product. Technologies Technologies that should be used for knowledge sharing should be Data repositeries A database warehouse is one large Data Repository of all business related information including all historical data of the business organization implementing the data warehouse. Data warehousing is a complex process of building a data repository in the form of a relational database so that the company can support web or text mining in order to leverage data and transform or aggregate them into useful information. In all cases, organizations use data warehousing to gain a competitive advantage, support for decision making processes through comprehensive data analysis. Some of the key components of data warehousing are Decision Support Systems (DSS) and Data Mining (DM). A content management system(CMS) is a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to: Allow for a large number of people to contribute to and share stored data Control access to data, based on user roles. User roles define what information each user can view or edit Aid in easy storage and retrieval of data Reduce repetitive duplicate input Improve the ease of report writing Improve communication between users

William Lyon Mackenzie :: essays research papers

William Lyon Mackenzie William Lyon Mackenzie's life can best be understood if man and legend are separated. William was born on March 12, 1795 in Scotland. Three weeks after his birth, his father, Daniel, supposedly died, but no record of his death has ever been found. William and his mother were said to gone through great hardship, having to move off of Daniel's land. After moving to Dundee, William, who went by the names Willie or Lyon, entered the Dundee Parish School at the age of five, with the help of a bursary. At fifteen, he was the youngest member of the commercial newsroom of the local newspaper. He also belonged to a scientific society, where he met Edward Lesslie, and his son, James. These two would be William's patrons throughout most of his life. In 1820, William sailed to Canada with John, another son of Edward Lesslie. Mackenzie was immediately impressed with Upper Canada. Before the end of the year, Mackenzie was writing for the York Observer under the name of 'Mercator'; In 1824, Mackenzie started his most famous newspaper, the Colonial Advocate. The first edition appeared on May 18, 1824. The sole purpose of this paper was to sway the opinions of the voters in the next election. On June 8, 1826, a group of fifteen, young, well connected Tories disguised themselves as Indians, and broke into Mackenzie's York office in broad daylight. They smashed his printing press, then threw it into the bay. The Tories did nothing to compensate him, so it was clear that they were involved. Mackenzie ntook them to court, and seeing that their 'disguise'; had been seen through, they offered Mackenzie  £200. He refused, and after a bitter trial, the court awarded him  £625. In March of 1829, Mackenzie went to the United States to buy books for resale, and to study the actions of the newly appointed Andrew Jackson. He compared the simplicity and the cost of American government to Canada's, and saw that their spoils system might be a way of doing away with some Family Compact members. When an assembly met in January of 1831, Mackenzie fully immersed himself into its proceedings. He demanded inquiries into abuse, and insisted on a review of representation in the province. He appointed people on the council to fight for what he, himself wanted, while what he personally did angered and annoyed the Tory members of parliament. On December 12, 1831, Mackenzie was voted out of parliament on a vote of 24 to 15.

The Last Of The Mohicans Essay -- essays research papers

In The Last of the Mohicans by James Fenimore Cooper, historical romance is apparent through settings, characters and plots. Cooper is considered by many critics to be the father of the American historical romance. Fred Lewis Patee said, 'Not only was Cooper the pioneer (of the historical romance) in America, and thus worthy of the highest praise, but in many respects his romances have never been surpassed.'; (212) Cooper celebrated the creative spirit of the individual and had a deep appreciation for nature. He was a romantic who enjoyed the mysteriousness and exoticness of the frontier. He favored the use of emotions over reason. Through his romantic writings, Cooper is able to captivate the reader and led them on journey through his imaginary world.   Ã‚  Ã‚  Ã‚  Ã‚  The setting in The Last of the Mohicans exhibits Cooper's historical romantic writing. The novel takes place in the American frontier. It is a place of '…wild and virgin nature.'; (Roundtree 52) The immense beauty and threat of danger from its' terrain creates an exotic impression on the reader. The mystique of the frontier entices the reader and allows their imagination to soar. Fred Lewis Pattee expresses his feelings on the use of the setting in 'The Historical Romance: Cooper's The Last of the Mohicans,'; when he says: At every step throughout the romance the reader finds himself in dim, mysterious forests that stretch on every side into the unknown. All of the nameless thrills of a wild life under the open sky sweeps over him. In some mysterious way Cooper makes us feel his environments, and catch to the full all that they hold of mystery and romance. It is a new world that he takes us into, with a language all its own. We are permitted to learn the alphabet of this language… We are taught to catch the sounds of wild life in the woods; and we tremble to feel that perhaps all about us are malignant beings from whom it is impossible to hide… His descriptions are in reality lyric poems. (213) Cooper's descriptions of the natural scenery is picturesque and striking. (Parkmam 194) Cooper describes the frontier so vividly that the reader feels transported into the novel. Through his descriptive writings of nature, Cooper shows his deepened appreciation of nature. His descriptions create '…an atmosphere that is vast and satisfying.'; (Pattee... ...ories of heroism and fighting. Critic Fred Lewis Pattee calls the novel a 'book of rescues in the nick of time.'; (212) This nick of time rescue can be seen when Hawkeye, Chingachgook, and Uncas save Alice and Cora on the summit of a mountain. (212) As one of the Huron Indians raises his knife to kill Heyward, Hawkeye fires his rifle to save the girls. This last minute rescue is not logical to the reader. However, the reason is not questioned because the reader is engrossed in the emotions from the chase scene. Cooper portrays his characters to do impossible feats. His plots favor emotions over reason. James Fenimore Cooper captivates the reader by his use of a romantic plot. James Fenimore Cooper is considered by many to be the father of the American literary movement. His writings put American literature on the level of the distinguished European literature. His romanticism was seen through plots, settings, and characters. Through these techniques, Cooper was able to express his romanticism in a new American way that still fascinates critics all over the world today. James Fenimore Cooper is one of the greatest American literary figures the world has ever seen. Word Count (1033) The Last Of The Mohicans Essay -- essays research papers In The Last of the Mohicans by James Fenimore Cooper, historical romance is apparent through settings, characters and plots. Cooper is considered by many critics to be the father of the American historical romance. Fred Lewis Patee said, 'Not only was Cooper the pioneer (of the historical romance) in America, and thus worthy of the highest praise, but in many respects his romances have never been surpassed.'; (212) Cooper celebrated the creative spirit of the individual and had a deep appreciation for nature. He was a romantic who enjoyed the mysteriousness and exoticness of the frontier. He favored the use of emotions over reason. Through his romantic writings, Cooper is able to captivate the reader and led them on journey through his imaginary world.   Ã‚  Ã‚  Ã‚  Ã‚  The setting in The Last of the Mohicans exhibits Cooper's historical romantic writing. The novel takes place in the American frontier. It is a place of '…wild and virgin nature.'; (Roundtree 52) The immense beauty and threat of danger from its' terrain creates an exotic impression on the reader. The mystique of the frontier entices the reader and allows their imagination to soar. Fred Lewis Pattee expresses his feelings on the use of the setting in 'The Historical Romance: Cooper's The Last of the Mohicans,'; when he says: At every step throughout the romance the reader finds himself in dim, mysterious forests that stretch on every side into the unknown. All of the nameless thrills of a wild life under the open sky sweeps over him. In some mysterious way Cooper makes us feel his environments, and catch to the full all that they hold of mystery and romance. It is a new world that he takes us into, with a language all its own. We are permitted to learn the alphabet of this language… We are taught to catch the sounds of wild life in the woods; and we tremble to feel that perhaps all about us are malignant beings from whom it is impossible to hide… His descriptions are in reality lyric poems. (213) Cooper's descriptions of the natural scenery is picturesque and striking. (Parkmam 194) Cooper describes the frontier so vividly that the reader feels transported into the novel. Through his descriptive writings of nature, Cooper shows his deepened appreciation of nature. His descriptions create '…an atmosphere that is vast and satisfying.'; (Pattee... ...ories of heroism and fighting. Critic Fred Lewis Pattee calls the novel a 'book of rescues in the nick of time.'; (212) This nick of time rescue can be seen when Hawkeye, Chingachgook, and Uncas save Alice and Cora on the summit of a mountain. (212) As one of the Huron Indians raises his knife to kill Heyward, Hawkeye fires his rifle to save the girls. This last minute rescue is not logical to the reader. However, the reason is not questioned because the reader is engrossed in the emotions from the chase scene. Cooper portrays his characters to do impossible feats. His plots favor emotions over reason. James Fenimore Cooper captivates the reader by his use of a romantic plot. James Fenimore Cooper is considered by many to be the father of the American literary movement. His writings put American literature on the level of the distinguished European literature. His romanticism was seen through plots, settings, and characters. Through these techniques, Cooper was able to express his romanticism in a new American way that still fascinates critics all over the world today. James Fenimore Cooper is one of the greatest American literary figures the world has ever seen. Word Count (1033)

Not for Publication Chris Masters- Expository analysis :: essays research papers

Not For Publication â€Å"Journalists are given the privilege of shared access to the first draft of history, and some responsibility to make sense of it.†(NFP) The light that Chris masters sheds on the ethics and responsibility of investigative journalism in relation to the public and on whom the report on is explored in Not for publication. Masters’ expository discourse develops the common ‘essential objective is profit rather that saving the world.† Masters first hand experience and unearthing of the true facets that are todays investigative media, is more sinister than one would expect. Through direct expressions of Masters’ concern we see how the public is stimulated and deluded by masses of entertainment and propaganda, the cry for bad news is so inert in our society, that the concept of Masters exposition stories would not mediate to the mass media. The level of manipulation of the news is alarming when brought to our attention, Masters goes on further to explore why this news is manipulated, to our ill-surprise, it is manipulated for the very people who watch it, the public. The escalating sensationalism and violence that the media embellishes to is what Masters argues to be, what the public want, â€Å"the massage is hard to avoid: [the public] want blood, their own blood†. This is one of his major concerns, as a journalist, he wants to illuminate the factors that establish modern journalism, the condescending truths and untruths that deliver entertainment over morals. Chris Master incorporates the ‘duty of journalists [as] to reshape information and get that information to the public’, while this is important and periodically essential, it is his broad knowledge tells us that ‘the best journalism is the journalism to challenge the orthodox, respectfully challenge the public opinion and occasionally deliver bad news’(pg 5). While this is almost evident in Masters’ book, but the fact he did not deliver these stories that seem perfectly fit for ‘today’s journalism’ he attains a kind of benevolence, and consideration for his subjects. As seen in his anonymity, which shows the reader how it is not worth the social and media torment of the journalistic process. Quite powerfully he delivers the calming words that many of us already know, perhaps by our own nature or experience: ‘In order for there to be good journalism, journalists need to find a balance between what they want to present and what the public wants’.

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Rudyard Kipling Required literature: Brodey K. , Malgaretti F. Focus on English and American Literature. M. , 2003. Pp. 191-197. Supplementary literature: ?. ?. . . ?. , , 2007. . 230-243. 1. English short-story writer, novelist and poet Kipling was the first Englishman to receive the Nobel Prize for Literature (1907). l His most popular works include â€Å"The Jungle Book† (1894) and the â€Å"Just So Stories† (1902), both children classics though they have attracted adult audiences also.He tried his hand at many sorts of genres: he was a dialect poet, folklorist, adventure novelist, writer of books for children. His books are valuable source of information not only about the 19th century, but about men in general. Born in India in 1865, Kipling was sent to England at the age of six, there to undergo eleven years of formal Victorian education. He returned to India in 1882, and for the next seven years worked as a reporter & soon turned to fiction writing. Speak about Kipling’s biography and its influence upon the creative works by the author. 2.Kipling never wrote by impulse – he had a doctrine and it sounds like â€Å"Art for Morality’s Sake†. He created the fantastic world of his own, very much rooted in reality. Speak about â€Å"Jungle Book† being a mixture of romanticism and realism. 3. Kipling became nationalist saying that English nation is the only that could bring the world to prosperity, to educate all people. But he does not speak about the English only but about the whole of mankind. And he shows some conditions under which a human being can become a man in his poem â€Å"If†. Prove that the author addresses the whole mankind in this poem. . One of his chief works – â€Å"Barrack-Room Ballad† – is a collection of poetry, about the experience of military service in India and other parts of the British Empire. It contains the most famous of Kipling’s dialect poems. There are two sections in this book. What do these two sections comprise? 5. â€Å"The Ballad of East and West† depicts the differences present between the east and west even though uniformity in human nature subsists around the world. In this ballad Kipling also displays his ability to create lifelike characters through â€Å"Kamal† and â€Å"The Colonel’s Son†.Through the use of imagery and witty verse he makes both of these fictional characters come alive. What is the most famous quotation from this ballad and why does it cause misinterpretation? 6. His novel â€Å"Kim† is generally regarded as his best novel. The story, set in India, depicts the adventures of an orphaned son of a sergeant in an Irish regiment. Kim is European, not an India, and he is not a Maugly because his system of values is a mixture of that of European and that of Indian, full of truth and superstitions. Judge the merits of the book. Speak about the philosophy of the book.

Does Violence in Cartoons Desensitize Young Children?

Does Violence in Cartoons Desensitize Young Children? A Critical View Donald Duck, Elmer Fud, Wiley Coyote, Tom/Jerry, Fred Flintstone, and Batman; are all loveable cartoon characters that exist in the cartoons children watch every day. Another thing these characters have in common is their general everyday violent behaviors. These behaviors send a subliminal message to children suppressing their moral restraint on basic assault toward each other. Violence in youth has been a rising topic, and continues to grow with more studies and research each year.Although people may blame many things, I believe the violence depicted as humor or the â€Å"super hero effect† in cartoons has a direct relation to the desensitization of violence in the American youth. Research has exposed that young children will imitate aggressive acts they see on television, and recreate those acts when playing with their friends. † Before age 4, children are unable to distinguish between fact and fant asy and may view violence as an ordinary occurrence. (Berensin) Through critical analysis I plan to examine the effects of violence in cartoons as well as the comedic perception and the super hero effect in order to determine if they relate partly or completely too violent behaviors of young children. Every argument has more than one perception, so I will also be examining some research suggesting that cartoon violence in fact does not affect developing children. Watch an old Looney Toon, if you have a choice, watch an episode of Elmer Fud chasing Bugs Bunny.To any viewer you see the humor in it; a bunny is jumping all over dodging this slow hunter, his terrible aim, and his shotgun that never needs to be reloaded. But the reality is this hunter is ferociously chasing this bunny literally just trying to kill it. Use the same reality comparison with the Roadrunner cartoons, the coyote is a predator chasing after his dinner and using every possible resource to complete it; yea he neve r catches his prey, but you can try and imagine the violent episode that would entail if he did.How about all the explosions and incredible distances the coyote deals with and never seems to die, that doesn’t send the right image. I’m not saying they should show death but not showing it can give children the idea that these acts won’t affect them and that they would also be able to walk away. Violence in cartoons has been around for a lot longer then we think, in fact there is more violence depicted in a cartoon, than in live action dramas or comedies (Potter and Warren 1998). In a sense, children see more violence during a Saturday morning than a Friday night.Although this is a pretty strong convincing argument there is always another perspective. For example, the violence in cartoons yes is more frequent, but it isn’t as strong as it is on prime time TV. Bam Bam hitting someone on the head with his mallet compared to a short rape scene in Law and order, pretty big difference. Many cartoons show characters dying but the way it is perceived it’s considered funny. Prime time television shows murder depicted in a pretty real state with no joke or laughing afterwards. In 2007, Kremar and Hight found that preschoolers who watched an action cartoon or super-hero image, as opposed to young children who watched neutral video clips or animated characters, were more likely to create aggressive story endings†(An Opposing View). These conclusions brought about the idea that aggression may be related to aggressive behavior. How does the outcome television violence usually end in destructive behavior? That brings us to another form of cartoon violence, the super hero effect. By super hero I mean super hero cartoons; Batman, Superman, Spiderman, transformers etc.All these cartoons depict violence without the comedic effect but instead with a real life scenario. â€Å"Heroes are violent, and, as such, are rewarded for their behavior. They become role models for youth. It is â€Å"cool† to carry an automatic weapon and use it to knock off the â€Å"bad guys. † The typical scenario of using violence for a righteous cause may translate in daily life into a justification for using violence to retaliate against perceived victimizers† (Berensin) Everyone sees Batman beating up the Joker and instead of being worried or concerned, they’re cheering.They’re hoping that the hero will win the fight. Batman is showing how he solves his conflicts with violence rather than reason and debate. The good guys against the villains, and just because it’s usually the good buy beating up the bad guy, it’s still a form of violence that can be subconsciously affecting them. Kids could be going to school and argue who stepped into line first; next thing you know they’re pushing and shoving over it, then throwing punches, imitating their favorite super heroes.In an extreme example; a ten year old boy from Everett, Washington died in 2008 imitating a stunt him and their friends saw on a popular cartoon, Naruto. Naruto has this ability to dig himself into sand and breathe through a straw. The children thinking they could execute this like Naruto came to an unexpected and very sad conclusion. Those children lost a close friend that could have possibly been avoided had they been educated on the diversity of animation and reality.This brings us to another problem with super heroes on television, which is the characters, no matter how much damage or violence they receive, continue to remain unharmed and alive. When in reality if any human being actually received any pain like they are, they obviously would not be alive. Superman surviving a hailstorm of bullets is the best example that comes to mind. Yvette Middleton and Sandra Vanterpool wrote an essay; TV Cartoons: Do Children Think They Are Real? , regarding whether children can differentiate between what is real and what is fantasy in cartoons, as well as how they respond to them.On page five of their essay they go on to say; â€Å"When our young children watch cartoons with these types of violence, they start to visualize themselves as their favorite cartoon character and decide that if they are that character, they won’t be harmed if they get shot of run over by the bad guy† It’s when the child imitates these characters that they could be seriously hurt or hurt someone else. A parent’s duty comes into play when they sit down with the child and explain what happens scene by scene. Something a child sees on television isn’t necessarily bad seeing it once or twice.After those first two a parent could explain what scenes send a bad message. Instead the child watches time and time again, each time desensitizing their moral defense, eventually leading to frequent violent behavior. For example; every time a child sees a violent act they first see it as bad. As time progresses and they see more and more, the child begins to simply absorb the message as if it were an everyday occurrence. They may come to see violence as a fact of life and, over time, lose their ability to understand the difference between right and wrong. It’s at that point that it becomes a problem.Eugene V Beresin, the Director of Child and Adolescent Psychiatry at Massachusetts General Hospital, wrote an article for the American Academy of Child & Adolescent Psychiatry. â€Å"Today 99% of homes have televisions. In fact, more families have televisions than telephones. Over half of all children have a television set in their bedrooms†¦children watch approximately 28 hours of television a week, more time than they spend in school. † That’s four hours an average day, that’s a sixth of their lives. That’s plenty of time for the children to withhold the messages they get from violent cartoons.Children can recognize and recall these even ts because they laugh afterwards and think of it as a tolerable way to respond to someone’s actions. Televised violence and the inhabitance of televisions in American households have increased steadily over the years. Beresin continues on to say â€Å"The typical American child will view more than 200,000 acts of violence, including more than 16,000 murders before age 18. Television programs display 812 violent acts per hour; children's programming, particularly cartoons, displays up to 20 violent acts hourly. Now hopefully a young child is only watching cartoons and not a police or crime show. But four hours a day with twenty violent acts hourly, that’s eighty violent acts scene daily. That can put a toll on a developing child’s moral psych. With every argument there are two sides. As I mentioned previously there are other perceptions and different cultural views on cartoon violence. I came across an article by Fran Blumberg, Kristen Bierwirth, and Allison Sch wartz, titled; Does Cartoon Violence Beget Aggressive Behavior in Real Life?An Opposing View. The ladies explain; â€Å"Despite increased realism in animation over time, most preschoolers still recognize cartoon programs as â€Å"make-believe†, and can differentiate cartoon characters engaged in life-like activities from those engaged in pretend activities. † Basically what they’re getting at is that children have the ability to realize that cartoons are not real, know that the violence is only animated, and understand that it is wrong. To prove anything is wrong people always rely on the science of it.V Mathews was one of the authors who composed the article, Media violence liked to concentration, published in the Journal of Computer Assisted Tomography. Mathews confirms â€Å"Neurological evidence of a link between exposure to violence on television and brain functioning. Speci? cally, non-aggressive children who had been exposed to high levels of media viole nce showed less activity in the frontal cortex, that area of the brain linked to attention and self-control. † Non-aggressive children who already had a grip on what was morally right and wrong I would assume were the ones used. So they weren’t children who were brand new to violence.Also there is a slight hole in the study. It was measured directly after the children watched the violent cartoons, and not over a long period of time, which is what we’re dealing with. A study taken by Yvette Middleton and Sandra Vanterpool surveyed twenty-three third graders from the Fordham section of the Bronx. â€Å"We asked them fourteen questions based on the amount of time they spent watching cartoons, the types of cartoons they watch and their opinions on whether cartoons are real or not. † (Middleton and Vanterpool) 87% of the students surveyed said they watch cartoons before school, after school, and while doing their homework.If that wasn’t enough, 86% of th e students watch cartoons before bed. With twenty-five to thirty violent acts an hour (Middleton and Vanterpool) that is a lot of negative information that child is absorbing. The ladies continue their results; â€Å"78% of the students said they watch cartoons with a sibling or fiend. 17% of the students said that they watch cartoons by themselves, but only 4% said that they watch cartoons with a parent† (Middleton and Vanterpool) Only four percent of third graders watch cartoons with their parents.Now that is just not high enough. With cartoon violence becoming a rising problem parents need to stop using the television as a babysitter and know what their children are watching. On the subject of the students’ favorite cartoon, Rugrats was chosen as the top favorite, a quite non-violent Nickelodeon Cartoon. Second was Pokemon, a cartoon involving people using different animals/pets and pitting them against each other to settle their differences, definitely violent.The third was Dragon Ball Z, an extremely violent anime involving numerous characters always fighting each other for control, also chosen as the most popular action cartoon as well as the top favorite if they were limited to one cartoon a day (Middleton and Vanterpool). When asked about Dragon Ball Z the results told us:â€Å"43% said that they enjoy watching the characters fight, 26% said that they like to see characters shoot other characters and 30% also enjoyed seeing characters being blown up, bloodied, or stabbed † (Middleton and Vanterpool).That is discouraging; this is a television show that children should not be watching. If these are the thoughts that go through their mind while watching, think about what they think of when they aren’t watching. When Middleton and Vantepool surveyed the children about the reality of the violence, â€Å"56% said that they were real and 43% felt they were not real. † That is not a good statistic, over half of the class thou ght that the characters were real. These are fictional people who literally destroy each other and third grade children think they are real. 86% agreed they come back to life to start the action all over again, whereas 13% felt a character remains dead and is never seen again. † That is a large amount of children who are uneducated on the subject of death. But from another perspective, they are just children and more than likely can’t comprehend death, and they are just going off what they see in the show. Some interesting information came up when the children were asked what they think happens to real people die. â€Å"47% said the person goes to heaven, 47% said the person goes to hell, and 4% said the person goes under the ground and comes back as a flower. (Middleton and Vantepool) So you can see how these are still children and aren’t mature enough to understand what is really happening in a cartoon. This again just brings up the parenting aspect. In the 20 04 Conference on Interaction and Design and Children, an article was published about preschoolers moral judgments and their distinctions between realistic and cartoon-fantasy transgressions. M. Peters and F. C. Blumberg explained in good detail about a study they conducted using three and four year old children.They examined how the children reacted to pictures of both factual human and animated moral transgressions including; hitting, pushing, stealing, and failing to share. (Peters and Blumberg) â€Å"The children [then] were asked to indicate the extent to which the transgressions merited punishment and if so, how severe. They also were asked to justify this assessment. We found that preschoolers negatively evaluated all moral transgressions, both realistic and cartoon (Peters and Blumberg). † Again the problem arises with the short amount of exposure time.Although since they were three and four years old I would assume that they had been watching cartoons for an already l ong time. Peters and Blumberg continue to review their findings â€Å"When perceiving the magnitude of the transgression, children viewed physical harm as more egregious than that of psychological harm. Speci? cally, hitting was seen as more harmful to others and as deserving of greater punishment than failing to share. † This meant that children do retain some information pertaining to their morals while they’re progressing as children. They were able to realize what was more ethical and correct.What was really interesting was how the preschoolers judged cartoon infringement as more harmful than the realistic human transgressions. â€Å"Because cartoons are characterized by exaggerated facial expressions and body actions, these characteristics may have in? uenced the children’s perceptions of the cartoon transgressions as ‘‘bad. ’’ (Peters and Blumberg)† With that information we can think about how much those characteristics act ually come into play in the maturing stages of a child’s life. The message could be more of a learning experience for them instead of pro violence advice.Children could be using these cartoons as an example for instances in the future. It’s absolutely possible that children would use these when faced with a real life issues and fix the situation without using violence. Writing this paper has been an eye opener for me. At the beginning I was on the side against cartoon violence, agreeing that it does make children more violent in nature. But after all the research I did I am now on the fence with the situation. It can desensitize the children but also help them to learn what is right and what is wrong.Ultimately the parent comes into the play the most. I wouldn’t agree that sitting you child in front of the television is a bad idea, but what programs the children watch should be monitored. Also, using the television as a baby sitter is not a recommended idea. Chi ldren love cartoons, I know I still do, and there is no reason they have to stop watching them, but Mom and Dad should make sure what is happening in these cartoons is put into context for the child. So the child can differentiate and decide for themselves the difference between cartoon animation and reality.Beresin, Eugene V, M. D. â€Å"The Impact of Media Violence on Children and Adolescents: Opportunities for Clinical Interventions. † American Academy of Child ; Adolescent Psychiatry. Web. 11 May 2010. http://www. aacap. org/cs/root/developmentor Blumberg, Fran, Kristen Bierwirth, and Allison Schwartz. â€Å"Does Cartoon Violence Beget Aggressive Behavior in Real Life? An Opposing View. †Ã‚  Early Childhood Education Journal  Oct. 2008: 101+. Education Research Complete. Web. 1 Apr. 2012. Mathews, V. P. , Kronenberger, W. G. , Wang, Y. , Lurito, J. T. , Lowe, M. J. , ; Dunn, D.W. (2005). Media violence linked to concentration, self-control. Journal of Computer As sisted Tomography, 29, 287–292. Middleton, Yvette; Vanterpool, Sandra â€Å"TV Cartoons: Do Children Think They Are Real? † Reports-Research. Web Published 1999 http://www. eric. ed. gov. ezproxy. lib. uwm. edu/PDFS/ED437207. pdf Peters, K. M. , ; Blumberg, F. C. (2004). Preschoolers’ moral judgments: Distinctions between realistic and cartoon-fantasy transgressions. Proceedings of the 2004 Conference on Interaction Design and Children: Building a Community (pp. 131–132). New York: ACM

Edi System

EDI Electronic Data Interchanges Electronic Data Interchanges technology is a complicated mixture of three disciplines: business, data processing and data communication. Integrated with logistics practices EDI can be defined as the electronic exchange of business data, such as purchase orders, invoices, and shipping notices, typically between one organization and another. The relationship is usually between a vendor and customer. EDI began in the 1970s and was first developed by the automobile Industry.Today is used in different industries including distribution, finance, health care, manufacturing, purchasing, retail, publishing, and shipping. EDI system is in evolution and is adapting to the current market situation. In fact, EDI is a technology that many companies are using in its logistics practices in international supply chain operations. Many businesses choose EDI as a fast, inexpensive, and safe method of sending all documents used on business. Any business application that i mplements EDI works in a fast, efficient and paperless environment.The traditional document flow for purchasing transactions starts with data entry by the purchaser to create a paper document to send by mail to trading partners. Once the trading partners receive the data, they keystroke the information received into a local application and then perform more data entry by entering a response into a local application. The resultant paper document is then mailed to the purchaser. The procedure is both time consuming and labor intensive because data from both trading partners has to be entered twice.EDI data is key in only one time, at the original point of entry. The data is then translated into a standard format electronically and sent to the trading partner electronically. Time for transmission is very fast in comparison to postal mail. Even on a slow modem connection the time is considerably shorter than through the postal service. EDI Benefits â€Å"Removing unnecessary process ta sks benefits the whole supply chain, allowing improved performance and cost management. † By using Electronic Data Interchange systems companies have made significant improvements, benefits and savings.Over 160. 000 companies have made the change to electronic data interchange to improve their efficiencies. Many of these companies require all of their partners to also use EDI. Studies have shown that manually processing a paper order can cost 70 times more than processing the same order thru EDI. The most relevant benefits are: * Much less labor time is required and fewer errors are made because computer systems process the documents rather than processing by hand. When a company reduces manual work and administration reduce the process operating costs. EDI is commonly used instead of faxing and mailing paper documents improving the efficiency of communicating documents. When the timing of the invoice to goods delivery is shortened it improves the invoice approval and streamli nes its payment. * Fewer errors occur because computer systems process the documents rather than processing by hand * Data integrity can be secured across the supply chain because suppliers' information is automatically sent to customers' systems. Improved processing efficiency increases the opportunity to negotiate early settlement discounts, reducing the cost base for customers. Business transactions flow faster: Faster transactions support reduction in inventory levels, better use of warehouse space, fewer out-of-stock occurrences and lower freight costs through fewer emergencies expedites. EDI Barriers Standards are a necessary part of EDI. Every business has application files that are used to manipulate their data in ways that are familiar to the business. The problem is that most businesses though using the same types of data do not use the same application programs or hardware and software platforms.If businesses are to be able to communicate their data to one another, they m ust have a common ground to meet on to allow the exchange of the information. Standards are the solutions to this problem. All business that conforms to specific standards can share data in the formats delineated by those standards. Data processing One of the technological fields required to implement EDI is data processing. Data processing allows the EDI operation to take information that is resident in a user application and transform that data into a format that is recognizable to all other user applications that have an interest in using the data.In the EDI environment, data processing will handle both outgoing and incoming data. The user-defined files are the files that are produced by a business application. These files may or may not be formatted by the user. These are the business files that need to be translated into the ANSI X12 or EDIFACT standard format. Standards The heart of EDI is the document standards. Every business has application files that are used to manipulate their data. The problem is that most businesses, though using the same type of data, do not use the same programs, software and hardware platforms. The solutions to this problem are the standards.The American National Standards Institute's Accredited Standards Committee X12 (ANSI ASC X12) is the accepted standard for EDI transactions in the United States. The ANSI ASC X12 committee has the mandate to develop variable-length data formats for standard business transactions. The committee was accredited in 1980, and the X12 standard has been evolving ever since. One of the requirements placed on the committee was and is to keep the standard open to inter-industry applications. This requirement makes the standard more complex than an industry-specific standard, but the advantages easily overcome the disadvantage of complexity.With a single standard, a business has multiple functionality and only has to use one standard for each business function. The International Standards Organizatio n (ISO), an organization within the United Nations, has developed the EDI standard that is used in Europe. The Electronic Document Interchange for Administration, Commerce, and Transportation (EDIFACT) is the UN standard that the whole world has agreed to eventually adopt. The actual implementation of EDIFACT within the U. S. has been moving at a snail's pace. Everyone agrees that EDIFACT is the international standard.Security One of the major roles provided by the data communications technology is the ability to apply security to EDI transactions so that the transactions will not be tampered with or observed, depending on the level of security needed. Confidentiality Confidentiality requires that all communications between parties are restricted to the parties involved in the transaction. This confidentiality is an essential component in user privacy, as well as in protection of proprietary information and as a deterrent to theft of information services.Confidentiality is concerned with the unauthorized viewing of confidential or proprietary data that one or both of the trading partners does not want known by others. Confidentiality is provided by encryption. Encryption is the scrambling of data so that it indecipherable to anyone except the intended recipient. Encryption prevents snoopers, hackers, and other prying eyes from viewing data that is transmitted over telecommunications channels. Data Integrity Data sent as part of a transaction should not be modifiable in transit. Similarly, it should not be possible to modify data in storage.Data integrity is a guarantee that what was sent by the sender is actually what is received by the receiver. This is necessary if there is a need to ensure that the data has not been changed either inadvertently or maliciously. However, authentication schemes do not hide data from prying eyes. Providing data integrity is generally cumbersome and not used unless one of the trading partners requires it. The normal mechanism fo r acquiring data integrity is for the sender to run an algorithm against the data that is being transmitted and to transmit the result of the algorithm separately from the transmission.Upon receipt of the transmission, the receiver runs the identical algorithm and then compares the results. If the results are identical, then data has not been modified. Examples of EDI implementation EDI for the Automotive Industry EDI has been in use across the automotive industry for over forty years. The smooth running of today’s car production lines rely on the seamless exchange of business documents between the car manufacturers and their supply chain. Many of the business processes used in the manufacture of today’s cars were developed from a production system devised by Toyota in Japan.A number of best practices were developed around the ‘Toyota Production System’, for example Just-In-Time and Lean Manufacturing. JIT and Lean Manufacturing processes are central to th e smooth running of many production lines around the world and EDI provides a fast and efficient way to transfer business documents in order to support these types of manufacturing processes. Providing visibility of inventory levels and notification of when shipments are due to arrive at the production line are critical to making JIT and Lean manufacturing processes a success.The global nature of the automotive industry means that it is important for car manufacturers to be able to onboard their suppliers as quickly as possible, no matter where they may be based around the World. Many car manufacturers have established a manufacturing presence in for example Eastern Europe, Brazil and China and it is important to ensure that suppliers located in these regions are able to exchange EDI documents as smoothly as possible.ICT skills across low cost or emerging markets are traditionally very low therefore the car manufacturers must ensure that they can provide simple to use EDI tools that allow even the smallest suppliers to be able to trade electronically. Due to the global nature of the automotive industry, there are numerous communications and document standards in use today, along with a number of regional specific EDI networks. EDI for the Financial Services IndustryThe success of the financial services industry relies on its ability to process payables and receivables, as well as manage investments and loans on behalf of its customers both retail and wholesale. For years many of these processes were manual and paper intensive. However, the introduction of EDI has allowed the financial services industry to automate many of the transactions required to transmit payment and remittance data from one party to another. As a result of the economic upheaval of the past few years, the world has come to recognize and appreciate the interdependent nature of the global financial infrastructure.The financial supply chain has become a reality for global business as buyers f rom one geography rely on goods from suppliers based in other regions that utilize different currencies and are governed by different regulations. EDI provides not only low cost alternative to traditional paper-based payment methodologies but also enables organizations to realize faster, more accurate and more flexible payment structures in the course of doing business. EDI enables the full alignment of the financial supply chain with the movements of the physical supply chain.A fully automated financial supply chain enables the seamless, accurate and timely exchange of financial documents between buyers, suppliers and their financial institutions. With EDI an organization can electronically transfers funds from one bank account to another designated bank account or counterparty. Electronic payments are processed to allow organizations to have access to funds more quickly and with fewer exceptions or delays due to human error. EDI for the High Tech IndustryEDI has been in use across the high tech industry for many years. The high tech value chain has become very complex with many high tech companies relying on external partners to help design and manufacture their products. Due to the nature of the high tech industry there has been a desire to try and exchange business transactions electronically, more so than many other industry sectors. The high tech industry is very consumer driven which has meant that high tech supply chains have had to become flexible to changing consumer demands.There has also been an increasing demand for introducing Vendor Managed Inventory systems to ensure that retailers have the correct levels of inventory to support for example new product launches or seasonal fluctuations in consumer demand. For this reason inventory visibility across retail networks and multi modal logistics networks is important for both the high tech companies and their trading partner community. Many high tech companies have globalised their operations to take advantage of low cost suppliers in many of the emerging markets around the world.This has meant that the high tech manufacturing companies have had to ensure that they can trade electronically with suppliers in any country around the world, even those with limited ICT related skills . EDI Stages of Implementation Many companies implement electronic data exchange as part of their customer-supplier partnerships. Both the customers and suppliers expect to gain operational and competitive benefits. A link exists between the level of implementation of EDI and the associated benefits. Benefits from EDI for a supplier company appear limited unless the company reaches an advanced stage of EDI implementation.In this stage the customer and the supplier openly sharing information on demand patterns, inventory levels, and planned production. Achieving this level of implementation is a significant challenge for those professionals involved in EDI installations. The implementation stages for sup plier companies using EDI are: * Stage 1, EDI is used for a small number of transactions with one trading partner. Some documents are handled electronically, while all others are completed manually. Electronic documents are manually entered into the MRP planning system.The benefits include reductions in paperwork, reductions in time spent sorting and filing mailed documents, reductions in input errors, faster response time and standardized information. * Stage 2, EDI is used with two or more customers for a small number of transactions. The extent of implementation relates to the volume of business transacted through EDI. The additional benefits include reductions in inventory, reductions in lead time, and improve customer relations. * Stage 3, EDI technology is integrated into the MRP planning system to update transaction-driven information without additional data entry. Stage 4, EDI is integrated with customers to the extent that the firm can inquire into a customer’s datab ase for information such as inventory status and shipments. * Stage 5, EDI transactions are found in all functions of the business organization: quality control, engineering, manufacturing, marketing and accounting. As new benefits the cost reduction and efficient business operations, effective use of personnel assigned to new tasks. Conclusions EDI is well established as effective technology got reducing costs and increasing efficiency.EDI technologies are approximately the same age as Internet technologies. In the past, the technologies have been mutually exclusive, but this is rapidly changing. As the two technological communities begin to merge and as the business community sees the advantages of this merger, EDI and the Internet will eventually become everywhere. The implementation level affects the benefits companies can expect from installing EDI. At early stages of implementation, companies can expect only those benefits that result from improvements in the transaction proce ss.As planning systems are linked, companies can expect improvements in lead time, reductions in inventory, and other benefits derived from sharing information with their customers and suppliers. EDI represents a specific class of inter-organizational systems, and the concept carries with it a unique set of strategic and implementation considerations. The most significant and, heretofore, most overlooked factor in determining the effective use of EDI is the organization’s ability to manage the changes in structure and work processes that must attend the implementation of this technology.EDI development is a process that takes time and patience, and those who start first have the best chance of staying ahead of the competition if they recognize that EDI involves a continuous process of change. There is no end to organizational change in this era of rapidly evolving information technology. References * Bort, R. , and Bielfeldt, G. R. Handbook of EDI. Boston, Massachusetts: Warr en, Gorham and Lamont. * Canis, R. J. , Value-added networks: What to look for now and in the future. Conference Proceedings EDI 2000: EDI, Electronic Commerce, and You; (pp. 141-157). * Kimberley, P. (1991). EDI.New York: McGraw-Hill. * Sawabini, S. (1995). Introduction to EDI. Conference Proceedings EDI 2000: EDI, EC, and You, (pp. 1-36). * Sokol, P. K. (1995). From EDI to EC: A Business Initiative. New York: McGraw-Hill. * Rhonda R. Lummus, The Evolution to Electronic Data Interchange: Benefits in the stages of implementation. Central Missouri State University. Warrensburg, Missouri. * Callahan, Daniel K. â€Å"The Impacts of Electronic Integration on Buyers and Suppliers. â€Å"Master's Thesis, Sloan School of Management, MIT, Cambridge * â€Å"Business Is Turning Data Into A Potent Strategic Weapon,† Business Week